Useful Marketing – 5 Concepts

Jay Baer
by Linda Reyburn Shirey If 25-year marketing veteran Jay Baer is right, it’s better to be a social media mind farmer than a short-term sales hunter. Here’s the idea: YouTility: Marketing So Useful, That People Would Pay For It. Let’s say you’re a micro-business who’s just struggling to find patches of berries and grubbing for parsnips. How can you make YouTility work for you, since you...

Rewatching a Peter Shankman Video (ICON14)

by Linda Reyburn Shirey Official video title: “Nailing Customer Loyalty in the Era of Mobile and Social”. Really, it’s Peter Shankman explaining with humor that failing to finish college, and then selling 500 anti-Titanic T-shirts in NY Times Square, are a great preview to making your business dreams come alive. Think, a mix between the film “Jobs” and …. a really funny verbal blogpost....

Different Tears for Different Times

Different Tears for Different Times
By Linda Reyburn Shirey If you’ve ever tried to explain the difference between crying for joy and crying for sorrow – to a friend or spouse – this article will satisfy the listener’s skepticism about different emotions sparking different tears (“Looking At Tears Under a Microscope“). Sometimes, as women in small businesses, we get some erroneous ideas about tears: 1....

Fighting the Internal Battle

Fighting the Internal Battle
By Linda Reyburn Shirey   If you’re looking for a reason to be paranoid, as a small business owner, you really don’t have to go far. Taxes. Paperwork. Competitors. Employees. Things you should Know How To Do Already. Technology. What’s really more debilitating is cultivating a habit of internal fear. As any student of history should know, it’s often not the outside or...