Useful Marketing – 5 Concepts

Jay Baer
by Linda Reyburn Shirey If 25-year marketing veteran Jay Baer is right, it’s better to be a social media mind farmer than a short-term sales hunter. Here’s the idea: YouTility: Marketing So Useful, That People Would Pay For It. Let’s say you’re a micro-business who’s just struggling to find patches of berries and grubbing for parsnips. How can you make YouTility work for you, since you...

Enthused Clarity Grabs Attention….Long-term

Brad Martineau
by Linda Reyburn Shirey I hate to sound like a motivational speaker, but it’s true: enthusiasm grabs attention. After watching 2 ICON14 videos, enthusiasm was the only difference that I could immediately see between these two family-oriented small businessmen. The first speaker’s information was fine, the family pictures were cute, and there was nothing wrong with his obvious desire to educate...

Rewatching a Peter Shankman Video (ICON14)

Top of mind
by Linda Reyburn Shirey Official video title: “Nailing Customer Loyalty in the Era of Mobile and Social”. Really, it’s Peter Shankman explaining with humor that failing to finish college, and then selling 500 anti-Titanic T-shirts in NY Times Square, are a great preview to making your business dreams come alive. Think, a mix between the film “Jobs” and …. a really funny verbal blogpost....

Don’t Delay

Don't Delay
by Karen Reyburn One of the reasons we miss out on so many marketing opportunities is because we limit ourselves. “I’ll update social media on Monday mornings”, we say. Or, “I need to start looking at PR for my business, but I’ve got clients in today.” Marketing opportunities are available all the time. But, these days especially, it’s very much a case of blink-and-you’ll-miss-it. Twitter...

What are you REALLY worth?

What are you REALLY worth? Comparisons
by Linda Reyburn Shirey Ideally, every small business owners could charge what they really want – what they’re really worth – but that doesn’t always happen. Our main challenges come down to four areas: price, comparisons, time, and confidence.   Challenge: Price This is the most quoted and least understood reason why a client will or will not accept your work. Many times, the...

Different Tears for Different Times

Different Tears for Different Times
By Linda Reyburn Shirey If you’ve ever tried to explain the difference between crying for joy and crying for sorrow – to a friend or spouse – this article will satisfy the listener’s skepticism about different emotions sparking different tears (“Looking At Tears Under a Microscope“). Sometimes, as women in small businesses, we get some erroneous ideas about tears: 1....

Fighting the Internal Battle

Fighting the Internal Battle
By Linda Reyburn Shirey   If you’re looking for a reason to be paranoid, as a small business owner, you really don’t have to go far. Taxes. Paperwork. Competitors. Employees. Things you should Know How To Do Already. Technology. What’s really more debilitating is cultivating a habit of internal fear. As any student of history should know, it’s often not the outside or...

Trying New Things and Female Entrepreneur Guilt

Trying New Things and Female Entrepreneur Guilt
By Linda Reyburn Shirey People often say that it’s important to Try New Things. In the spirit of “why not”, I’m manfully working my way through the expansion of my musical boundaries: Icelandic music. (Thanks a lot, Buzzfeed.) The only really big problem with Trying New Things is that ….well…..they’re new. They take time to work through and time to learn, and we keep hearing that this...