How to Eliminate Distractions and Get into the Zone

Getting in the zone is the perfect way to work.   When you’re in the flow, and nothing seems to distract you or get in your way, you are more productive than at any other time during the workday.   But there’s one major problem.   It’s often hard to get in the zone while you are at work. Achieving this state of awareness and perfect harmony should seem effortless, but getting there...

Infusionsoft November and December 2016 Release Updates

Coaching/Consulting Model image
There have been a few nice updates lately to Infusionsoft, and I wanted to let you know about some of the new features available.  Links have been provided at the bottom of this email to watch the full update video as well (each is about 12 minutes long). Campaign Categories – These are now available in Campaign Builder to organize your Campaigns and make it easier to find them.  You...

5 Keys of Marketing Strategy

5 Keys of Marketing Strategy
(Notes from a presentation by Greg Head, CMO of Infusionsoft) Strategy is simply the decisions you make so your tactics work better. The Marketing Game is all played inside your mind. Everyone has a different version of a person, product, location inside their minds. The version is based on the perceptions of that person as well as past experiences. The place in the brain that for items is called...

Useful Marketing – 5 Concepts

Jay Baer
by Linda Reyburn Shirey If 25-year marketing veteran Jay Baer is right, it’s better to be a social media mind farmer than a short-term sales hunter. Here’s the idea: YouTility: Marketing So Useful, That People Would Pay For It. Let’s say you’re a micro-business who’s just struggling to find patches of berries and grubbing for parsnips. How can you make YouTility work for you, since you...

Enthused Clarity Grabs Attention….Long-term

Brad Martineau
by Linda Reyburn Shirey I hate to sound like a motivational speaker, but it’s true: enthusiasm grabs attention. After watching 2 ICON14 videos, enthusiasm was the only difference that I could immediately see between these two family-oriented small businessmen. The first speaker’s information was fine, the family pictures were cute, and there was nothing wrong with his obvious desire to educate...

Rewatching a Peter Shankman Video (ICON14)

Top of mind
by Linda Reyburn Shirey Official video title: “Nailing Customer Loyalty in the Era of Mobile and Social”. Really, it’s Peter Shankman explaining with humor that failing to finish college, and then selling 500 anti-Titanic T-shirts in NY Times Square, are a great preview to making your business dreams come alive. Think, a mix between the film “Jobs” and …. a really funny verbal blogpost....

Don’t Delay

Don't Delay
by Karen Reyburn One of the reasons we miss out on so many marketing opportunities is because we limit ourselves. “I’ll update social media on Monday mornings”, we say. Or, “I need to start looking at PR for my business, but I’ve got clients in today.” Marketing opportunities are available all the time. But, these days especially, it’s very much a case of blink-and-you’ll-miss-it. Twitter...

ICON14: Simon Sinek – Start With Why

Simon Sinek - Start With Why at ICON14
(Notes from presentation by Simon Sinek at ICON14) Leaders are the ones responsible for creating the environment to help you feel safe. Time and energy you spend to protect yourself in a business (CYA: Cover Your Ass) means this is a badly organized business. Incentives to repeat successful actions work both for your body as well as your business.   E,D,S,O (Endorphin, Dopamine, Serotonin, Oxytocin)   Endorphin release...

What are you REALLY worth?

What are you REALLY worth? Comparisons
by Linda Reyburn Shirey Ideally, every small business owners could charge what they really want – what they’re really worth – but that doesn’t always happen. Our main challenges come down to four areas: price, comparisons, time, and confidence.   Challenge: Price This is the most quoted and least understood reason why a client will or will not accept your work. Many times, the...

The Sales Representative Business Model

Sales Representative Business Model
“Using Sales Reps to grow the Business, the Sales Representative Business Model needs to focus on a streamlined training process and systematized marketing”   Case Study #1  ICE Keytags With the Founder being an airline captain, he realized he needed to “hire your weakness“, so he put ads in Craigslist for commission-only salesmen.  He had no money for hiring salesmen...