The Sales Representative Business Model

Sales Representative Business Model
“Using Sales Reps to grow the Business, the Sales Representative Business Model needs to focus on a streamlined training process and systematized marketing”   Case Study #1  ICE Keytags With the Founder being an airline captain, he realized he needed to “hire your weakness“, so he put ads in Craigslist for commission-only salesmen.  He had no money for hiring salesmen...

The Service Business Model

The Service Business Model
“Performs a physical service for their Client which is either done at the Client’s location or at a ‘Brick and Mortar’ store”   Case Study #1: CleanCorp CleanCorp uses Infusionsoft to fully integrate their multiple service offerings.  They have a System, Process, Campaign, and Webform for every single Task that they complete.  They use reports to watch trends and...

The Coaching/Consulting Model

Coaching/Consulting Model image
“Offering a service that may or may not require the client to travel.” Case Study #1  LeftFoot Coaching LeftFoot Coaching said that their biggest impact of implementing Infusionsoft was setting up a paid trial process that sequences into a full paid Membership.  They use Opportunity Pipeline/Goals/and Tags in Campaign Builder to automate all of the actions needed.  They make HEAVY use...

The Membership Business Model

The Membership Business Model
“Offering content shared to all members and premium content to premium members with no size limit to membership.”   Case Study #1  The Rocket Company The Rocket Company collects leads from MANY sources and they drive ALL of them to landing pages to opt-in for a free resource, webinar, or live event. They also use Affiliates to market to their own lists with trackable links leading...