5 Keys of Marketing Strategy

5 Keys of Marketing Strategy
(Notes from a presentation by Greg Head, CMO of Infusionsoft) Strategy is simply the decisions you make so your tactics work better. The Marketing Game is all played inside your mind. Everyone has a different version of a person, product, location inside their minds. The version is based on the perceptions of that person as well as past experiences. The place in the brain that for items is called...

Useful Marketing – 5 Concepts

Jay Baer
by Linda Reyburn Shirey If 25-year marketing veteran Jay Baer is right, it’s better to be a social media mind farmer than a short-term sales hunter. Here’s the idea: YouTility: Marketing So Useful, That People Would Pay For It. Let’s say you’re a micro-business who’s just struggling to find patches of berries and grubbing for parsnips. How can you make YouTility work for you, since you...

Enthused Clarity Grabs Attention….Long-term

Brad Martineau
by Linda Reyburn Shirey I hate to sound like a motivational speaker, but it’s true: enthusiasm grabs attention. After watching 2 ICON14 videos, enthusiasm was the only difference that I could immediately see between these two family-oriented small businessmen. The first speaker’s information was fine, the family pictures were cute, and there was nothing wrong with his obvious desire to educate...

Rewatching a Peter Shankman Video (ICON14)

Top of mind
by Linda Reyburn Shirey Official video title: “Nailing Customer Loyalty in the Era of Mobile and Social”. Really, it’s Peter Shankman explaining with humor that failing to finish college, and then selling 500 anti-Titanic T-shirts in NY Times Square, are a great preview to making your business dreams come alive. Think, a mix between the film “Jobs” and …. a really funny verbal blogpost....

Don’t Delay

Don't Delay
by Karen Reyburn One of the reasons we miss out on so many marketing opportunities is because we limit ourselves. “I’ll update social media on Monday mornings”, we say. Or, “I need to start looking at PR for my business, but I’ve got clients in today.” Marketing opportunities are available all the time. But, these days especially, it’s very much a case of blink-and-you’ll-miss-it. Twitter...

ICON14: Seth Godin’s Invisible or Remarkable: Marketing that Matters

Seth Godin
(Notes from presentation by Seth Godin) Instead of looking at the world and saying ‘What can I make that I’m good at?’, look at the world and say ‘What is needed?‘ Entrepreneurs leverage other people’s work; Freelancers have to leverage their own work. Which path do you want to take? Mass marketing doesn’t work anymore. This is the curse of old time marketing....

4 Elements of a Power-House Guarantee

My Personal Guarantee
(by Kathryn Aragon) A strong guarantee reverses risk. It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do. People know you’ll only be willing to do that if you’re absolutely sure your product is good. Your guarantee, then, is a statement of confidence. And when you ooze confidence, your customers feel it too....