Useful Marketing – 5 Concepts

Jay Baer
by Linda Reyburn Shirey If 25-year marketing veteran Jay Baer is right, it’s better to be a social media mind farmer than a short-term sales hunter. Here’s the idea: YouTility: Marketing So Useful, That People Would Pay For It. Let’s say you’re a micro-business who’s just struggling to find patches of berries and grubbing for parsnips. How can you make YouTility work for you, since you...

Rewatching a Peter Shankman Video (ICON14)

by Linda Reyburn Shirey Official video title: “Nailing Customer Loyalty in the Era of Mobile and Social”. Really, it’s Peter Shankman explaining with humor that failing to finish college, and then selling 500 anti-Titanic T-shirts in NY Times Square, are a great preview to making your business dreams come alive. Think, a mix between the film “Jobs” and …. a really funny verbal blogpost....

ICON14: Seth Godin’s Invisible or Remarkable: Marketing that Matters

Seth Godin
(Notes from presentation by Seth Godin) Instead of looking at the world and saying ‘What can I make that I’m good at?’, look at the world and say ‘What is needed?‘ Entrepreneurs leverage other people’s work; Freelancers have to leverage their own work. Which path do you want to take? Mass marketing doesn’t work anymore. This is the curse of old time marketing....

4 Elements of a Power-House Guarantee

My Personal Guarantee
(by Kathryn Aragon) A strong guarantee reverses risk. It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do. People know you’ll only be willing to do that if you’re absolutely sure your product is good. Your guarantee, then, is a statement of confidence. And when you ooze confidence, your customers feel it too....