ICON14: Simon Sinek – Start With Why

Simon Sinek - Start With Why at ICON14
(Notes from presentation by Simon Sinek at ICON14) Leaders are the ones responsible for creating the environment to help you feel safe. Time and energy you spend to protect yourself in a business (CYA: Cover Your Ass) means this is a badly organized business. Incentives to repeat successful actions work both for your body as well as your business.   E,D,S,O (Endorphin, Dopamine, Serotonin, Oxytocin)   Endorphin release...

ICON14 – Magnetic Marketing, Darcy Juarez

Magnetic Marketing
(Notes from presentation by Darcy Juarez at ICON14) The fuel for secret and not so secret millionaires is to have mastered magnetic marketing. Many people set out to mirror others already successful, but don’t necessarily understand everything they are trying to do. Your agenda is to sell something as a small business. You can’t mirror a big business because they have many more agendas...

ICON14: Seth Godin’s Invisible or Remarkable: Marketing that Matters

Seth Godin
(Notes from presentation by Seth Godin) Instead of looking at the world and saying ‘What can I make that I’m good at?’, look at the world and say ‘What is needed?‘ Entrepreneurs leverage other people’s work; Freelancers have to leverage their own work. Which path do you want to take? Mass marketing doesn’t work anymore. This is the curse of old time marketing....

ICON14: The Easy Button

Easy Button
(Notes from presentation by Brad Martineau at ICON14) Infusionsoft isn’t Easy and there is no Easy Button.  Also, there shouldn’t be an Easy Button.  Instead there should be an “I’m getting better Button”, “I’m wishing for more wisdom Button”, or an “I’m gaining skillz Button”   The solution for the gap between Idea and Implemented...

ICON14: 11 Big Ideas to Double Your Sales in the Next 12 Months

11 Big Ideas to Double your Sales in the next 12 Months
(Notes from presentation by Tyler Garns)   1. Nail your message – Be in the mind of your prospects. If you can get in their heads, then speak to what they are looking for.  Who are you appealing to? What method are you using to reach them? What is the Problem? What is your Unique solution?  Know the perceived strengths and weaknesses of your competitors. Attack a different angle than...